Case Studies

Major Resort

Problem:

  • How to get people to visit restaurant during the slow month?
  • How to show people we are a fun establishment?

The strategy:

  • Created a Valentine’s dinner event and advertised it online, radio and print.
  • Allowed people to take amazingly romantic photos.
  • Sent each person a text message with their photo along with a special dinner coupon offer (and to bring a friend) to boost in-person dining during the slow month.

Results:

  • Showing patrons, they are a fun place to visit
  • Driving sales in slow month
  • Lead generation
  • Helped and educated the marketing team for future marketing strategies
  • Implemented Hello Photobooth for many other fundraising events like golf tournaments etc.

Marine manufacturer and retail shop

Problem:

  • Is the advertising budget spent effectively?
  • Can't track event attendees - where they come from, interests etc...
  • Who are the people attending? (e.g. recreation, small vessels or large commercial boats)
  • Brand promotion – how to educate people what we really do?

The strategy:

  • Create a photo activation and experience campaign
  • Lead generation
  • Capture attendees’ details (e.g. survey and follow ups)
  • Creative campaign to educate people about their branding theme
  • Promote social sharing (best selfie, tag yourself online etc…)
  • Create coupons and sales promotions to help retail sales (10% off etc..)

Results:

  • Analytics - learn about attendees and location
  • Build a positive brand experience to educate people what you really do
  • Assist retail sales (at event and with post-event)
  • Give people something really fun and engaging – make them talk about you more!
  • Make them WANT to come back next year.
  • Collect marketing intelligence for future events

Hair brand launch:

What we did:

  • Over the course of the two days, thousands of attendees interacted with the photo booths and got to know the story behind the brand.
  • Branded GIFs and pics were created and instantly shared to social media driving awareness of the event, services and products.
  • Organisers were delighted with the impact of the photo booths and the way they highlighted key aspects of the brand and told their story.

New food product launch

Goal: Introduce new prototypes and collect user feedback.

Problem:

  1. What do people genuinely think?
  2. Will they tell their friends?
  3. How do we give away free products and get something of value in return?

The strategy:

  • Created branded backdrops and photo artwork
  • Created a contest – best selfie, most likes, most shares and judge’s favourite.
  • Took 300+ photos and created new leads. Estimated each person has average 300 friends, meaning we reached about 90,000 users in 3 hours.

Results:

  • Marketing team engaged with new customers in a positive way.
  • Tracked user engagement and feedback
  • Created massive amounts of social content
  • Received live testimonials to use in their ad campaigns